360 degree customer view. 1st party data. Collaborative filtering. Ad server. Absolute minimum test size⏎
Contextual advertising. Addressable advertising. Add-on items. Attribution model. Clusters⏎
Addressable tv. Content-centric lead nurturing. A/b split. Cross-device marketing. 2nd party data⏎
Consistent representation. Customer acquisition cost (CAC). Agency trading desk. Broadcast email. Call-to-action⏎
Big data. Addressability. A/b split. Average revenue per user (ARPU). Cost per media property⏎
Audio. Abandon (inbound). Accuracy. Customer effort score (CES). Cross referencing⏎
Campaign management. Api. Agency trading desk. Broadcast email. Creepy factor⏎
Attribution model. Completeness. Attribution model. Addressable advertising. Blended staffing option⏎
Crm/customer database management. Cookies. Behavioral targeting. Attribution modeling. Customer experience score⏎
Abandon rate. Audience management. Ad serving. Creepy factor. Continuity offer⏎